This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as"data") in the context of the provision of our services as well as within our online offer and the associated websites, functions and content as well as external online presences, such asopen our social media profile (hereinafter collectively referred to as"online offer")With regard to the terminology used, such asWe refer to the definitions in Art4 of the General Data Protection Regulation (GDPR).
Types of data processed
- Inventory data (e.g., personal master data, names or addresses).
- Contact details (e.g., email, phone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).
Categories of data subjects
Visitors and users of the online offer (in the following we also refer to the persons concerned collectively as"users").
Purpose of processing
- Provision of the online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Safety measures.
- Reach measurement/marketing
“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g.Cookie) or can be identified to one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
“Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal dataThe term is broad and encompasses practically every handling of data.
"Pseudonymization"the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.
“Profiling” any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.
“Responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
"Processor"means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.
Relevant legal bases
In accordance with Art13 GDPR, we inform you of the legal basis of our data processingFor users from the scope of the General Data Protection Regulation (GDPR), ieof the EU and the EEC, unless the legal basis is mentioned in the data protection declaration, the following applies:
The legal basis for obtaining consent is Art6 para1 lita and Art7 GDPR;
The legal basis for processing in order to fulfill our services and carry out contractual measures as well as answering inquiries is Art6 para1 litb GDPR; The legal basis for processing to fulfill our legal obligations is Art6 para1 litc GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Art6 para1 litd GDPR as the legal basis.
The legal basis for the processing required to perform a task that is in the public interest or is carried out in the exercise of official authority that has been assigned to the person responsible is Art6 para1 lite GDPR.
The legal basis for processing to safeguard our legitimate interests is Art6 para1 litf GDPRThe processing of data for purposes other than those for which they were collected is determined in accordance with the requirements of Art 6 Para4 GDPR.
The processing of special categories of data (in accordance with Art9 para1 GDPR) is determined according to the requirements of Art9 para2 GDPR.
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, ensuring availability and their separationIn addition, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threatsFurthermore, we take the protection of personal data into account during development orSelection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.
Cooperation with contract processors, jointly responsible persons and third parties
If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) within the scope of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g.if a transmission of the data to third parties, such as payment service providers, is necessary for the fulfillment of the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g.when using agents, web hosts, etc.).
Insofar as we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a basis corresponding to the legal requirements.
Transfers to third countries
If we have data in a third country (ieoutside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure, orIf data is transferred to other persons or companies, this only takes place if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interestsSubject to legal or contractual permissions, we process or have the data in a third country only if the legal requirements are metIeprocessing takes place, for exampleon the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g.for the USA through the"Privacy Shield") or compliance with officially recognized special contractual obligations.
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
You have accordinglythe legal requirements to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with the legal requirements, you have the right to demand that the relevant data be deleted immediately, oralternatively, to request a restriction of the processing of the data in accordance with the legal requirements.
You have the right to request that the data relating to you that you have provided to us be received in accordance with the legal requirements and to request that it be transmitted to other responsible parties.
Furthermore, in accordance with the legal requirements, you have the right to lodge a complaint with the responsible supervisory authority.
Right of withdrawal
You have the right to revoke your consent with effect for the future.
Right to object
You can object to the future processing of the data concerning you at any time in accordance with the legal requirementsThe objection can in particular be made against processing for direct marketing purposes.
Cookies and right to object to direct mail
"Cookies"are small files that are stored on the users' computersVarious information can be stored within the cookiesA cookie is primarily used to store information about a user (orthe device on which the cookie is stored) during or after your visit to an online offerAs temporary cookies or"Session cookies"or"transient cookies"are cookies that are deleted after a user leaves an online offer and closes his browserIn such a cookie, for examplethe contents of a shopping cart in an online shop or a login status can be savedCookies are referred to as"permanent"or"persistent"and remain stored even after the browser is closedSo, for examplethe login status can be saved if the user visits it after several daysThe interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes"Third-party cookies"are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, they are referred to as"first-party cookies").
We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browserSaved cookies can be deleted in the system settings of the browserThe exclusion of cookies can lead to functional restrictions of this online offer.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with the legal requirementsUnless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.
If the data is not deleted because it is required for other legally permissible purposes, its processing will be restrictedIethe data will be blocked and not processed for other purposesThis applies, for examplefor data that must be kept for commercial or tax reasons.
We ask you to inform yourself regularly about the content of our data protection declarationWe will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessaryWe will inform you as soon as the changes result in an act of cooperation on your part (e.g.Consent) or other individual notification is requiredBusiness related processing
We also process
- Contract data (e.g., subject of the contract, duration, customer category).
- Payment data (e.g. bank details, payment history)
by our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Order processing in the online shop and customer account
We process the data of our customers as part of the order processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, orTo enable execution.
The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partnersThe processing takes place for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer servicesWe use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.
The processing takes place to fulfill our services and to carry out contractual measures (e.g.Execution of order processes) and insofar as it is required by law (e.g. legally required archiving of business processes for commercial and tax purposes)The information marked as necessary is required for the establishment and fulfillment of the contractWe only disclose the data to third parties within the framework of delivery, payment or within the framework of legal permits and obligations, as well as if this is based on our legitimate interests, which we inform you about in the context of this data protection declaration (e.g. to legal and tax advisors, Financial institutions, freight companies and authorities).
Users can optionally create a user account in which they can see their orders in particularAs part of the registration, the required mandatory information is communicated to the usersThe user accounts are not public and cannot be indexed by search enginesIf users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax reasonsInformation in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes)It is up to the users to save their data in the event of termination before the end of the contract.
As part of the registration and renewed logins as well as the use of our online services, we save the IP address and the time of the respective user actionThe storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized useA transfer of this data to third parties does not take place, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.
The deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g. payment claims or performance obligations from contracts with customers), whereby the need to store the data is checked every three years; in the case of storage due to legal archiving obligations, the deletion takes place after their expiry.
External payment service providers
As part of the fulfillment of contracts, we use the payment service providers on the basis of Art6 para1 litbGDPRIn addition, we use external payment service providers on the basis of our legitimate interests in accordance withArt6 para1 litfGDPR to offer our users effective and secure payment options.
The data processed by the payment service providers include inventory data such asthe name and address, bank details, such asAccount numbers or credit card numbers, passwords, TANs and checksums as well as the contract, sums and recipient-related informationThe information is required to carry out the transactionsHowever, the data entered will only be processed and stored by the payment service providersIeWe do not receive any account or credit card-related information, but only information with confirmation or negative information about the paymentThe data may be transmitted to credit agencies by the payment service providerThe purpose of this transmission is to check your identity and creditworthinessFor this we refer to the terms and conditions and data protection information of the payment service providers.
For payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which are available within the respective websites orTransaction applications are availableWe refer to them for the purpose of further information and assertion of rights of revocation, information and other data subjects.
Users can create a user accountAs part of the registration, the required mandatory information is communicated to the users and based on Art6 para1 litb GDPR processed for the purpose of providing the user accountThe processed data includes in particular the login information (name, password and an email address)The data entered during registration will be used for the purpose of using the user account and its purpose.
The users can have information that is relevant to their user account, such astechnical changes, to be informed by emailIf users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention requirementIt is up to the users to save their data in the event of termination before the end of the contractWe are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and login functions as well as the use of the user account, we save the IP address and the time of the respective user actionThe storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized useA transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance withArt6 para1 litcGDPRThe IP addresses are anonymized or deleted after 7 days at the latest.
When contacting us (e.g.via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and processing it in accordance withArt6 para1 litb(within the framework of contractual/pre-contractual relationships), Art6 para1 litf(other inquiries) GDPR processed.User information can be saved in a customer relationship management system (“CRM system”) or a comparable request organization.
We delete the inquiries if they are no longer requiredWe review the requirement every two years; The statutory archiving obligations also apply.
Hosting and sending of e-mails
The hosting services we use serve to provide the following services:Infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer.
Here we process orour hosting provider inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance withArt6 para1 litf GDPR in conjunction withArt28 GDPR (conclusion of an order processing contract).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internetIn doing so, pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymizationThis means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic AreaThe full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases.
The IP address transmitted by the user's browser will not be merged with other Google dataUsers can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available at the following link:http:// tools .google.com/dlpage/gaoptout? hl=de.
You can find more information about data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https:// adssettings. google.com/authenticated).
The personal data of the users will be deleted or anonymized after 14 months.
Online presence in social media
We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services.
We would like to point out that user data can be processed outside of the European UnionThis can result in risks for the user because, for example,the enforcement of user rights could be made more difficultWith regard to US providers who are certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU.
Furthermore, user data is usually processed for market research and advertising purposesSo, for exampleusage profiles are created from the usage behavior and the resulting interests of the usersThe usage profiles can in turn be used to e.g.To place advertisements inside and outside the platforms that presumably correspond to the interests of the usersFor these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are storedFurthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of the personal data of the users takes place on the basis of our legitimate interests in an effective information of the users and communication with the users accArt6 para1 litfGDPRIf the users are asked by the respective providers of the platforms for consent to the data processing described above, the legal basis for the processing is Art6 para1 lita., Art7 GDPR.
For a detailed description of the respective processing and the possibility of objection (opt-out), we refer to the information provided by the providers linked below.
Also in the case of requests for information and the assertion of user rights, we point out that these can be most effectively asserted with the providersOnly the providers have access to the user data and can take appropriate measures and provide information directlyIf you still need help, you can contact us.
- Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on the basis of an agreement on joint processing of personal data - data protection declaration:https://www.facebook.com/about/privacy/, especially for pages:https://www.facebook.com/legal/terms/information_about_page_insights_data, opt-out:https://www.facebook.com/settings?tab=ads and http:// www.youronlinechoices.com, Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
- Google/YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) - Data protection declaration:https://policies.google.com/privacy, Opt-Out:https://adssettings.google.com/authenticated , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Data protection declaration:https://twitter.com/de/privacy, Opt-Out:https://twitter.com/personalization , Privacy Shield:https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Data protection declaration/opt-out:https://privacy.xing.com/de/datenschutzerklaerung.
On the basis of our legitimate interests (ieInterest in the analysis, optimization and economic operation of our online offer within the meaning of Art6 para1 litfGDPR) we use content or service offers from third parties in order to offer their content and services, such asTo integrate videos or fonts (hereinafter uniformly referred to as"content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they would not be able to send the content to their browser without the IP addressThe IP address is therefore required to display this contentWe strive to only use content whose respective provider only uses the IP address to deliver the contentThird-party providers can also use so-called pixel tags (invisible graphics, also known as"web beacons") for statistical or marketing purposesThe"pixel tags"can be used to evaluate information such as visitor traffic on the pages of this websiteThe pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.
We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USAThe processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices)The data can be processed in the USAData protection declaration:https://www.google.com/policies/privacy/, Opt-Out:https://adssettings.google.com/authenticated.
Typekit fonts from Adobe
On the basis of our legitimate interests (ieInterest in the analysis, optimization and economic operation of our online offer within the meaning of Art6 para1 litfDSGVO) external"Typekit"fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of IrelandAdobe is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active)Instagram
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